Apple just release a new ad campaign for the iPad 2 this Saturday. This commercial ad focuses on iPad capabilities itself without mentioning any hardware specifications. Apple prefers to focus on the functionality of iPad 2 and its other unique features, which hard to duplicate by its competitors.
Here is the new video of iPad 2 new ad campaign
iPad2 ad transcript:
“This is what we believe. Technology alone is not enough. Faster, thinner, lighter; those are all good things. But when technology gets out of the way, everything becomes more delightful, even magical. That’s when you leap forward. That’s when you end up with something like this” as the guy in the voiceover said.